"I don't have a lot of money, but I need customers..."

"I don't have a lot of money, but I need customers..."

This is a statement that I hear almost on a daily basis. Almost every company is struggling financially right now. So, unless you are one of the lucky ones that received a huge government bailout (ahem!) your business most likely doesn't have the advertising budget that it used to have. Without advertising you can't bring in customers, and without customers you obviously can't exist. So, what's the solution?

Some businesses have been trying to save money on their advertising campaigns by utilizing methods like radio and newspaper advertising because rates for these mediums have dropped considerably. However, they are finding out that they are not able to save money. They usually end up wasting money. I've said this before, and I'll say it again: Television advertising works. Television advertising doesn't need to cost you a fortune. Broadcast television advertising is very costly, and a 30 second commercial can cost you between $70,000 and $200,000 during prime time. Virtually no small business can afford this method of television advertising, however local cable television advertising can be extremely cost effective. Even large business have started to see the power of cable television advertising as opposed to broadcast television advertising. As advertising revenue for broadcast television slips, cable television advertising continues to grow - even during this recession. With an average budget of $5,000 - $7,000 thousand dollars a month you can reach millions of viewers on cable channels that meet your specific demographic.

Many people confuse "local advertising" to mean that they can only advertise in one area, but this is not true. You can advertise in virtually any region in the United States. Instead of advertising as a corporate sponsor on a television program, Tonangi Media has the ability of purchasing media time in any locality on virtually any cable network. This means that you can run a local cable television advertising campaign in many different cities at the same time. This allows you to target only your specific demographic and allows you to only spend money where you will get the most return. For example, if you know that most of your customers live in metropolitan areas, why would you want to advertise in the entire state of New York, when you could simply advertise in Queens, Brooklyn, and Manhattan. This is why local cable television advertising is so effective. Your advertising budget can be dramatically lower then a national campaign yet be even more effective and attract millions of customers.

If you add internet advertising in addition to your television advertising campaign your message will become even more ingrained in the brains of the individuals that watch your advertisements. Small businesses can no longer waste money on mediums that don't have viewers or listeners. Every penny must be properly spent. Just because radio or newspaper advertising is slightly cheaper then television advertising does not mean it is more cost effective. In fact, it's the opposite. While the audience for radio stations and newspapers diminishes on a daily basis, the audience for television and internet keeps increasing. Americans dedicate 35 hours a week to watching television, and 32 hours a week on the internet.

Every business is struggling right now, but can you afford NOT to advertise? If you need to attract customers to your business then the answer is a resounding "no".

For more information on how Tonangi Media can help you advertise on television visit www.tonangi.com

Vinod Tonangi | www.tonangi.com | phone: 201.252.7265 | fax: 619.566.4043

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