Broadcast TV slips while Cable TV spending grows

Some advertisers believe that broadcast television is the only television format that they should utilize for advertising. They couldn't be more wrong. In fact the entire advertising industry disagrees with this myth. According to a recent Nielsen report, U.S. ad spending declined 15.4% during the first half of 2009 however Cable television advertising actually increased by 1.5%. This means that businesses have started to see the advantage that cable television advertising has over broadcast television. In addition to the extremely high budgets broadcast networks require the options are quite limited. The Big 4 Networks (ABC, CBS, NBC, FOX) are now trying to gain the advertising revenue that they lost to local and national cable television advertising.

This is important to small businesses, who thought that advertising on television would be cost prohibitive. Running a local or national cable television advertising campaign is no longer for just large companies. This also means that small businesses don't need to work only with their local cable company as many have done in the past. Advertising agencies, like Tonangi Media, have access to advertise on cable television networks in all 50 states.

From the Nielsen report: "What’s interesting is that we’re not just seeing a rise in spending for recession-friendly products like fast food restaurants. We’re seeing a lot more promotion of technological innovations like smartphones, computer software, and consumer-driven web sites. These advertisers see potential for their products despite our stressed economy and are leveraging advertising to drive their success.”

For more information on how Tonangi Media can help you advertise on television visit www.tonangi.com

 Vinod Tonangi | www.tonangi.com | phone: 201.252.7265| fax: 619.566.4043

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