Do online retailers really need to focus on website promotion?
Friday, September 18, 2009 at 4:36PM Do online retailers really need to focus on website promotion?
No. I know that sounds crazy, so I'll say it again. No.
Many online retailers think that driving traffic to their website should be the number one priority. There are millions of online retailers in the United States alone and most of them spend quite a bit of time, energy, and money trying to promote their website when they should be focused on selling their products instead. Some hire SEO (search engine optimization) companies, and others spend time trying to improve their page ranking organically. If you are an online retailer there are other options for you.
Amazon.com has tens of millions of existing customers that frequent their online store on the web, and on mobile devices. Amazon.com gives users the power to sell directly on their online store. For about $40 a month you can sell a range of products on Amazon.com. There are other sites such as eBay.com that have special stores for businesses that sell directly on their site. By distributing your product on sites that have existing traffic you don't need to worry about promoting your website. This leaves more time for you to focus on your core competency and that is to successfully run your business by lowering your costs, and offering new products to your retail customers.
Of course, you can not simply sign up with these large online distributors and stop marketing and advertising. Both Amazon.com and eBay.com have thousands of users, and it can be difficult for customers to find your specific product. This is where Tonangi Media can help you. By creating an advertising campaign, both on the internet and on national television, we can generate brand awareness and increase exposure for your products. By indicating that your products are available on Amazon.com, your company will reflect a sense of credibility that you otherwise wouldn't achieve.
Vinod Tonangi | www.tonangi.com | phone: 201.252.7265 | fax: 619.566.4043
<< Back to www.tonangi.com
