Combine Guerrilla Marketing with Traditional Advertising Strategies
Wednesday, December 2, 2009 at 5:13PM Most small businesses don't have advertising budgets that allow them to spend tens of thousands of dollars a month, but most advertising solutions require about $10,000 a month to gain any effectiveness. Take Google Adwords for example. When it first started it was fairly cheap costing only a few thousand dollars a month to get quite a few customers to your website. While this did not directly influence sales this did mean more traffic, and with more traffic you can usually expect more sales. Then Google changed their pricing strategy and large companies starting taking advantage of Google Adwords. Since Adwords is a bid-based pricing product the more companies that used Google Adwords the more expensive it becomes to get even one click. Unless you have a product that has very little competition it would be pretty difficult for you to spend a few thousand dollars and gain enough customers to make it worth your time managing your Google Adwords campaign.
Then small businesses moved over to using social networking sites such as Facebook and Twitter, but now that so many other large companies are using it to advertise their products and services, real users of these sites now view the majority of company accounts as spam and rarely even visit or read any of the information that is posted.
With the recession decreasing the amount of customers that usually are willing to pay for your product or service it may seem like small businesses have no other alternative but to give up. Many small businesses already have, but there is hope because there are other solutions for small businesses to use.
Small businesses can combine guerrilla marketing with traditional advertising strategies to gain exposure, and acquire paying customers. Let the current technology work for you instead of against you. It's amazing how many small businesses contact me for television commercials but don't yet have a website. In this day and age you can create a website with little or no technical knowledge, and place photos, videos, and other information so people can get the information they are looking for. If you don't want to do it yourself there are literally hundreds of thousands of web developers all over the world that can create one for you very cheaply. Personally, I recommend NY Web Design. However, this is only the first step. A website simply contains information about your product or service, but if no one knows about your company then it will never be visited.
Many customers ask me to create videos under 3 minutes in length to post on their site, as well as other video sites such as YouTube, Viddler, DailiyMotion and countless others. This creates exposure for your company on sites where millions of people are already watching hundreds of millions of other videos. These sites are free to join and even offer sponsorship opportunities to increase your exposure.
This strategy works quite well, because video results on YouTube tend to show up before other Google search results. This means you don't have to spend all that money on SEO (search engine optimization). You can simply create a video and upload it to ten or twenty video sites and when people search for your keywords they will watch your video and get to your website where they can then contact you, or purchase your product right online.
Creating a video does not have to cost a fortune. In fact, Tonangi Media has reduced its prices in an effort to help small businesses remain in their marketing budget. For more information on how Tonangi Media can create a video for your small business please visit our website at www.tonangi.com
Vinod Tonangi | www.tonangi.com | phone: 201.252.7265 | fax: 619.566.4043
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