All you need is a little ingenuity
Friday, December 18, 2009 at 2:59PM When it comes to marketing most people believe that you need a large budget to get your message across. Well if you believe that, then a recent customer of Tonangi Media would have to disagree. The Skin Spa, a Manhattan based skin treatment center, wanted to inform their customers on some of the most popular procedures being performed. They did not have the budget to hire actors, and actresses but they wanted to create videos that could be played on their website and on television screens in their two locations.
The client informed us that even though the information is readily available on their website very few (if any), of their customers bothered to read the information. In general, we have found this to be quite true. Potential customers will not spend their time reading information, however if the content is shown in short, well produced video your message will be heard.
Tonangi Media created 5 separate videos for them. Each one described a certain service and featured their own employees. Since these were not trained professionals they needed assistance both in the form of direction during the shoot as well quite a bit of post production editing. Here is the result of one of the videos that we produced:
These videos are helping The Skin Spa attract customers by having these videos available on the web for viewers to watch, as well as on their website, and played in their locations. Even though these videos were primarily shot for the web, Tonangi Media recorded and produced all videos in 1080p. This means when they want to do something new they have the possibility of saving production costs in the future by utilizing shots that were already recorded. These recordings can be used for television commercials, for display purposes in the office in High Definition, and can even be used to display these videos in hotels, or other tourist areas to drive even more business to the Skin Spa.
Without spending an incredible amount of money, The Skin Spa was able to attract customers, and have ready to use high definition custom recorded content for future use.
For more information on how Tonangi Media can create a video for your small business visit our website at www.tonangi.com
Vinod Tonangi | www.tonangi.com | phone: 201.252.7265 | fax: 619.566.4043
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