The truth about search engine optimization

There are many SEO companies that "guarantee" rankings and cost quite a bit of money. It is impossible for any company to guarantee something that they have no control over. Moreover, many SEO companies put your sites in what is known as "link farms". These sites typically increase your page ranking for a short while, however your website can be placed on blacklists which make it impossible for your site to show up within the Top 10 pages of related keyword searches. The new "Google formula" has been created to actively combat SEO companies from exploiting these methods to artificially increase page ranking. If your site currently has a low page ranking in comparison to competing websites with similar keywords, Google can take 6 months or more to crawl your website for an update, which is time that many businesses do not have - especially in this economy.

Real SEO happens organically. This means that you add your business on directories that already have high page ranks such as Yelp, Merchant Circle, and Yellow Pages. Don't stop with just a few - you really need to add your site on hundreds of directories. You should continue to participate in blogs (such as these), but you should try to include your URL as well as other basic company information whenever possible. This will also raise your page ranking. Have you noticed that when you search for certain terms Google will now place YouTube results ahead of other search engine results? Utilizing video can help your SEO efforts.

Many small and medium sized business do not think they can afford television advertising and resort to mediums that are simply not as effective such as artificial search engine optimization, direct mail, radio, or newspaper advertising. Tonangi Media is able to keep your advertising costs low by constantly negotiating with our local and national partners to provide targeted and cost effective advertising both on television as well as the internet. Think how much you have spent on other marketing mediums in the past. These methods may be cheaper but if they don't bring in customers is it really cost effective or is it a waste? With a budget of less then $6,000 you can obtain 1/2 a million views (in most areas) - and target ad placement based on gender, income, and geographical location. We have customers that spend as little as $2,000 a month and customers that spend well over $25,000 a month. You decide your budget and Tonangi Media will help you meet your goals.

Tonangi Media is a full scale video production and advertising agency. We can create your concept, record a custom, video complete with professional voice overs and original animation sequences that will make your advertisement stand out.

Vinod Tonangi | www.tonangi.com | phone: 201.252.7265 | fax: 619.566.4043

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