Video is changing the face of the web.

There is no doubt that video is becoming more and more popular on the web. Every minute, 10 hours of video is uploaded to YouTube and even though YouTube is the world's most popular online video community, it’s not the only website that is utilizing video. If you sell products or services online, and you don’t have a video product tour that describes your offering - your viewers will go to a competitor that does.

In a recent white paper made available for download, by Adobe they noted that:

"We are clearly on the cusp of a major video trend and progressive marketers are starting to use video in ways beyond the obvious product video demonstration. Video can be leveraged to engage shoppers and provide an added value—value that may mean the difference between a shopper choosing your site as the final destination, or continuing on in pursuit of more information.... Products featured in videos outperform products that are not."

Simply put, customers feel more comfortable purchasing on your website if they have seen a video discussing the product in detail. Of all online retailers surveyed 43.3% have said that they plan to add video or streaming media to their website to increase their sales.

Here are just a few interesting statistics that may put things in perspective:

• 36% of Web retailers have already deployed product and education videos on their websites, and 53.3% expect to do so within a year
• 66.8% of U.S. marketers plan to focus their online marketing budget on video

One of the greatest benefits of creating video product and service tours is that the video can be seen on hundreds of other websites, not just your own. These videos can be uploaded to YouTube, Yahoo Video, Google Video, DailyMotion, Viddler, Veoh, Revver and countless other sites. By uploading your product videos on these sites you can increase your brand awareness and exposure without spending a dime on advertising. There are also sites that cater to niche markets, like this one that caters to the Real Estate market. By uploading your videos on these sites you will also organically improve your SEO which will increase your search engine page ranking. Customers that search for related keywords will see the video and will go on to your website to find out more information. However, utilizing video does not stop there.

Thousands of premium publishers like CNN.com, Hulu.com, ABC.com New York Times.com, CBS Sports.com, NCAA.com, and MTV.com utilize pre-roll and post-roll video advertisements between their video clips. With 81% of the total US internet audience watching online video, advertising with video has never been so appealing.

If you are interested in creating a video to advertise your product or service on the internet or on television, please visit www.tonangi.com for more information.

 Vinod Tonangi | www.tonangi.com | phone: 201.252.7265 | fax: 619.566.4043

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